About Us

Daya Asetics was born from love, loss, and a longing to heal—

The name “Jadaya/ Daya pooh ” belongs to a cherished soul. A friend, a light, a presence who radiated calm, compassion, and quiet strength. When Jadaya passed, something shifted. In grief, I found clarity. In pain, purpose began to bloom. And in her memory, a calling took shape—to create something that could continue the kind of healing she gave so naturally to others.

Daya Asetics is more than a wellness brand. It’s a movement toward awareness.

We exist for women and men who were never told there were other ways to heal—who didn’t know that self-care could be sacred, that beauty could be clean, or that the products we trust could harm more than help.

We’re here for those who are tired of feeling out of balance, disconnected, or overwhelmed by products filled with ingredients they can’t pronounce. For those who grew up without conversations around mindfulness, ancestral healing, or natural wellness—this is your introduction.

It's for the curious and the committed—the ones who crave alignment but don’t know where to begin.

Our philosophy blends compassion with structure, and softness with strength. Healing takes love, but it also takes discipline. Whether it's choosing what you put on your skin or how you spend your mornings, every small decision becomes part of a greater transformation.

We create clean, conscious products and mindful rituals designed to reconnect you to your power—gently, but with intention. With every item, we honor the daily practice of self-respect, self-awareness, and self-discipline.

Through thoughtfully crafted skincare, rituals, and guidance, Daya Asetics invites you to come home to yourself. Every ingredient is chosen with intention. Every product is an offering. Every formula is a reminder that healing doesn’t have to be harsh, and change doesn’t have to be complicated.

This isn’t about perfection. It’s about presence.

This is for the ones reclaiming their path. For those choosing to wake up, show up, and do the inner work. For those who never knew they had a choice—until now.

This is for the seekers, the skeptics, and the silent warriors. This is for the ones who didn’t know they had options. This is for Jadaya. 

Welcome to Daya Asetics—where wellness becomes awareness.